#1 way to boost profits NOW without adding more clients

There’s a powerful strategy that creatives can use to increase revenue without adding more clients (especially photographers!).

In this week’s episode, I dive into the exact strategy I use each year to increase revenue in my wedding and portrait photography business without having to add a ton more work to my plate or a single new client to my roster – a MUST this time of year as many of us navigate our way through busy season, with offseason (and slow revenue) looming in the close distance.

Too often, we focus on attracting new clients when the real profit lies with those who already know and love us. In fact, did you know that returning customers spend 67% more than new ones? 🎉

Here’s the key takeaway from this episode:

*You don’t need to overbook yourself or launch new offers.*

Instead, a simple bite-sized experience—exclusively for existing clients—can bring in significant revenue without the added stress. Every fall, I offer mini sessions to my client list ONLY. Why? They already value my services at retail price, so the minis are a great deal…while not undercharging for my time. Smaller experience, smaller investment. But not giving it away for free, competing with the $50 sessions on Facebook OR devaluing my brand/attracting budget clients. These sessions have sold out in less than an hour for the last 4 years, and clients email me in advance asking about them.

And this doesn’t just work for portrait photographers –

• Catie, a Texas brand photographer overhauled a failing mini session launch with my quick-start guide and sold out FAST. She 7x’ed her revenue with my approach!
• Sam, a Boston wedding photographer doesn’t photograph families, and was able to sell out within 24 hours…and now she has a rinse & repeat system to boost her revenue every fall
• In the episode, I also include ideas for non-photographer creatives as well. Just think about your full-service offerings, and challenge yourself to find a way to offer a small bite!

📈 Give this a try: Identify your favorite clients, and offer them a bite-sized experience. It’s a win-win for everyone!

Want more details? Tune into the full episode on Spotify here and Apple here.

And grab my mini session Quick Start Kit here and be set up and selling yours in just one hour!