Create a Client Journey that increases bookings and client happiness

The Missing Piece in Your Client Journey That’s Costing You Bookings

Your client journey is one of the most powerful tools for growing your business. But what if I told you there’s a missing piece in that journey that could be costing you bookings, aligned clients, and even revenue? Most creatives divide the client journey into two stages: the pre-client stage (inquiries and leads) and the client stage (booked and working together). However, the real magic happens in the space between these two stages—the sales process.

Why the Sales Process Matters

The sales process bridges the gap between inquiry and booking. When done right, it doesn’t just get clients to sign on the dotted line—it builds trust, strengthens relationships, and helps align values. Here’s why filling in this missing piece is crucial:

• Loyal clients spend 67% more over time
• 51% of happy clients try other services you offer
• 39% of clients will spend more with a brand they trust, even if there are cheaper options elsewhere

When you create a seamless client journey, you attract more of the right clients, increase your referrals, and grow your revenue without the need to lower prices.

The Key to a Seamless Journey

A strong client journey isn’t complex. In fact, it should feel simple and natural. Think of it like taking a stroll through the park with a friend—relaxed, easy, and enjoyable. Here’s how to make that happen:

1. Be Intentional: Build trust by showcasing values that align with your right-fit client.
2. Speak Their Language: Avoid overly fluffy copywriting. Instead, use the words your ideal client would use, making them feel like you truly understand what they need.
3. Multiple Steps: Don’t rush the process. Guide your potential clients through each stage with a focus on building excitement and desire.
4. Keep It Simple: A smooth, relaxed sales process leads to happier clients who are excited to work with you.

Transforming Your Client Journey

By focusing on the sales process, you ensure that every potential client is carefully guided from interest to booking with ease. When you take the time to build a strategic client journey, your clients will be thrilled, your bookings will increase, and your business will thrive.

If you want to learn more about fixing this missing piece in your client journey, listen to the latest episode of the Successful Creatives podcast on Apple here or Spotify here.