In today’s challenging economy, it’s easy to feel like the only way to keep your calendar full is by lowering your prices. But before you start slashing your wedding rates, consider the long-term impact this could have on your business, whether you’re a photographer, videographer or wedding creative professional, and how you can instead book more weddings without discounting.
Lower prices or discounting might attract more wedding bookings in the short term, but they also bring in clients who are more focused on getting a deal than on valuing your work. This can lead to burnout, resentment, and a never-ending cycle of working harder for less.
But what if there was a way to book more weddings without discounting?
Good news – there is! There’s actually a simple, more effective strategy that not only fills your wedding calendar but also allows you to raise your prices. Want to know more?
In this episode of the Successful Creatives podcast, we dive deep into why lowering your wedding prices isn’t the key to booking more weddings and how shifting your focus to showcasing value can make you the no-brainer choice for your ideal clients. Using a relatable sweater shopping analogy, we explore three essential questions every wedding professional should ask. By understanding and addressing these questions, you’ll learn how to position your services as the perfect fit for your clients, making them eager to hire you regardless of price.
In this week’s podcast episode, Erica breaks down this market-proof strategy in detail. [Listen to it here on Spotify or Apple podcast and start attracting clients who see the real worth in your work.
Related Episodes:
How Gillie B booked $71,000 in weddings in just 7 weeks
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